The Customer

Leading provider of title insurance and settlement services to the real estate and mortgage industries. Our customer also provides title production software to independent agents/TSPs.

The Challenge

Understand the market opportunity for developing a next-gen title production software platform – validate customer desires and motivations, and future expectations from title software providers.

The Solution

• Development of a complete product model to facilitate analysis
• Primary research via focus groups, interviews, and surveys
• Secondary research and competitor analysis

The Results

• Successful research project to present data-backed insights to management
• Prioritized desired customer features and functionality
• Clarified need to be a services provider rather than just a software vendor