The Customer
Leading provider of title insurance and settlement services to the real estate and mortgage industries. Our customer also provides title production software to independent agents/TSPs.
The Challenge
Understand the market opportunity for developing a next-gen title production software platform – validate customer desires and motivations, and future expectations from title software providers.
The Solution
- Development of a complete product model to facilitate analysis
- Primary research via focus groups, interviews, and surveys
- Secondary research and competitor analysis
The Results
- Successful research project to present data-backed insights to management
- Prioritized desired customer features and functionality
- Clarified need to be a services provider rather than just a software vendor