The Customer
The leading national integrated power company, built on the strength of the nation's largest and most diverse competitive electric generation portfolio and leading retail electricity platform.
The Challenge
Our customer wanted to define and pursue competitive advantage in the digital channel. Our task was to develop a roadmap of capabilities across multiple customer segments for digital and other touchpoints.
The Solution
- Assessed our customers digital capabilities against competitors and industry
- Documented opportunities for competitive differentiation
- Defined vision, strategy, and roadmap for next-gen customer experience
The Results
- Leadership unified in a common vision for transforming customer experience
- Delivered roadmap for attainment of vision
- Launched digital customer experience program
