One of the Nations Largest Providers of Title Insurance and Settlement Services

The Customer

Leading provider of title insurance and settlement services to the real estate and mortgage industries. Our customer also provides title production software to independent agents/TSPs.

The Challenge

Understand the market opportunity for developing a next-gen title production software platform – validate customer desires and motivations, and future expectations from title software providers.

The Solution

• Development of a complete product model to facilitate analysis
• Primary research via focus groups, interviews, and surveys
• Secondary research and competitor analysis

The Results

• Successful research project to present data-backed insights to management
• Prioritized desired customer features and functionality
• Clarified need to be a services provider rather than just a software vendor